013 Chapter 6: Measure your success from Revenue Ops Analytics Investments Even if it’s obvious to you, as a marketing leader you’ll need to credibly prove the business impact of your solution. The precursor is illustrating the structure you’ve now set in place using this guide, with anecdotes about overcoming roadblocks and bottlenecks by making marketing better aligned in its data usage — both internally and with external groups like IT and agencies. For measurable proof, there are standardized methods for quantifying the business value of a solution. In a recent study in coordination with Forrester Consulting with one client, a $15 billion telecommunications and media company, the results of its integrated marketing analytics deployment using the platform showed significant ROI in following key areas: Total Business Impact: $9.8 million in total economic impact Marketing Performance and Impact Optimization: The direct profitability impact of a 25% increase in campaign conversion rates Marketing Analytics Efficiency Optimization: The time andcost savings of 2,600 hours reclaimed from data preparation tasks Marketing Budget Optimization: 14% budget savings and reallocations due to smarter decision- making across internal and agency partner programs These represent three key areas where you can quantify your investment in an integrated marketing analytics approach. To learn more about this success story and its underlying quantified ROI methodology, we invite you to read Forrester’s Total Economic Impact study. Don’t forget to show numeric changes in these areas Improved campaign profitability through creative- and placement-level optimization Total awareness, engagement, and conversion growth Lead, MQL, and SQL growth Kwanzoo