012 Chapter 5: Data Governance and Collaboration with IT to ensure Rapid Time to Value Data is increasingly considered one of the most important resources for a business. You need to ensure your data meets legal, compliance, and regulatory requirements before you scale, so you don’t end up creating a growing problem. Check with your solution vendor and validate with IT to ensure your implementation meets all of these requirements. Though your go-to-market (marketing, sales, success) team members should be able to easily access and make sense of the data, it’s important that the data governance approach of your platform provides for efficient management of user access to the platform’s capabilities and the data itself. “T“The dahe data gota govveernance apprrnance approach of yoach of your plaour platfotform rm should prshould proovide fovide for efficier efficiennt managemet managemennt of uset of user access r access to the plato the platfotform’s capabilities and the darm’s capabilities and the data itself.” ta itself.” On both fronts, you need to be able to restrict permission for users, teams, and potentially external groups such as agency partners. You also need to ensure your solution provider’s infrastructure is certified and secure. Look for standardized certifications such asISO 27001 and partner with IT to include them in the vetting process. Do your marketing leaders work with IT leaders? Based on the stakeholders you assembled in step one, kick-start these relationships to let both parties know they will be working together in some capacity. Staying aware of what tools are in use, and the utilization of these tools, is not only useful for data integration but also for identifying who needs access to what data. Key questions to answer Who should have access to the platform’s capabilities for data integration, harmonization, KPI creation, dashboarding building, and dashboard viewing within your organization? Are there security restrictions by stakeholders either at the source level or the row level (for example, a metric within a data source)? Is there specific data that only specific stakeholders can have access to? Are there specific data sets that partners can only have access to? Does your vendor partner’s data security meet your company’s user access and data security requirements? Are there security enablers you can leverage in your deployment, such as single sign-on (SSO)? Do your marketing leaders already work closely with your IT leaders? Kwanzoo