011 YYour analytics plaour analytics platfotform must come equipprm must come equippeed d ” wwith poith powweerful and corful and cogegennt visualizat visualizatiotion n capabilitiescapabilities, so y, so you can quickly meou can quickly meet the neet the neeeds ds of any business useof any business userr.. Tips on dashboarding The intention of this paper is not to teach visual analysis best practices (although exploring this science is immensely valuable). However, visual analysis is a necessary step in the journey to an effective omni- channel marketing analytics strategy. Beyond eye-catching dashboards, to ensure your dashboards are useful, remember that every dashboard should support decision-making and collaboration for the team member(s) it serves. By considering how each element of your dashboard helps to answer a question, you will ensure that it is actionable and supportive of driving real value in your business through data. Key questions to answer What individuals, teams, and external groups will be using this dashboard? What KPIs, trends, and correlations do they need to see? What kinds of filters do they need to drill into the data? How can goals and alerts help them focus on the right data at the moment? What other ways can data support them besides dashboards, such as scheduled reports, embedded versions, and new IoT integrations such as Amazon Alexa voice-powered queries. Kwanzoo