009 Digital Marketing Director View of Cross-Platform Social Performance Next, the dashboards below show visualizations appropriate for a digital marketing director. To understand total digital marketing efforts, and where to invest or cut back on spend, you need to amalgamate your digital marketing data — across the numerous teams, tools, and technologies in this space — to get a holistic view across search, display, social, and other channels in the mix. CMO Forecast View of Marketing Spend and Revenue Digital Marketing Director View of Display and Search ROI by Publisher Kwanzoo