008 Conclusion The future of advertising is coming at us fast, but with the right data and the right tools, every marketing and brand leader has the opportunity to simplify the process for their team. By informing your marketing with real-time insights from your customers’ preferred channels, you can create compelling journeys that connect with your customers and help your brand stand out. The story of data-driven advertising is still being written, and we want to hear about your story, too. If you have any suggestions about ideas to add to this primer, please reach out to Kwanzoo on LinkedIn or Twitter — and tag your message with the hashtags #accoutbasedGTM Kwanzoo